Your website has been designed to accommodate traffic. The main goal is to drive as much traffic and leads as possible, but if your website suddenly gains an explosion of popularity, things can spiral out of control. It usually happens during the holiday season, when the reduction of prices drives the majority of the public to shop endlessly.
With millions of people trying to get access to your website all at once, your web system goes into overload. It gradually slows down and then crashes. While it may be a lighter issue on the spectrum of a business owner’s list of problems, a web server overload prevents your customers from having a good brand experience.
You want to drive profit, but the best way to encourage loyalty and attract new customers is to keep your website running as smoothly as possible, without any crashes or delays. Impatient customers will waste no time waiting for your content to load and will jump to your competitor’s site without hesitation.
To keep your business healthy and thriving, you must invest in a server load balancing method. It will keep your websites up and running, ready to serve customers 24/7. Here’s what you can do:
Step #1: Understand Your System’s Nooks and Crannies
To successfully prevent a web server overload, you must first understand your system. The digital landscape is a fairly new player in the game, albeit powerful in more ways than one. It can serve as both your enemy and friend.
As you help your online business thrive, understand that knowledge is power. There is nothing more potent than getting to know the many intricacies of the digital world. By understanding your website’s capacity and limits, you’ll be able to design a system that will best suit your needs—regardless of the season.
Step #2: Test and Monitor Your System
After a thorough understanding of your system, testing and monitoring must come next. It will be difficult to pinpoint what will work best if you don’t test it. In the risk-filled landscape of business, trial-and-error must be second nature.
To make sure that your system is tested regularly and thoroughly, consider getting a performance consultant. Server health monitoring is paramount in e-commerce, as things progress quickly. You may be attracting a hoard of customers now, but the next 30 minutes may end you with thousands of customers that your web server may not be able to handle.
Step #3: Consider Getting an Auto-Scaling System
If you’re ready to tackle spikes in traffic, consider getting an automatic scaling system to strengthen your efforts. The system prevents your website from hitting its limit, all the while ensuring that it continues to deliver a good user experience.
While an auto-scaling system responds to changes in traffic, demand, and the increase and decrease of servers, having this system doesn’t mean you should stop monitoring your website. On the contrary, it’s only meant to help you strengthen your efforts. Remember: technology works best when combined with the human touch!
Attract Customers and Close More Sales
Attracting thousands of customers and closing sales is every business’s dream. When it comes to the digital landscape, however, a web server overload is always a threat. Overloading can affect your customer’s user experience, which could potentially lead to losses in sales. Fortunately, with the proper knowledge and right tools, you’ll be able to fix a web server overload in no time.
Load Balancing Solutions by Resonate
For your website’s load balancing solutions, we’re the team to call. As a trusted ally, we’ll optimize your business potential. Ask us how—contact our team of specialists today!